4.HOW DO WE USE YOUR PERSONAL DATA.

(a) We will only use your personal data when the law allows us to. Most commonly, we will use your personal data where we need to provide you with the Services, enable you to use the Professional Services, or where we need to comply with a legal obligation. We use your personal data for the following purposes:
(i) to verify your identity to register you as a user, and create your user account with us on the Platform;
(ii) to provide the Services to you;
(iii) to enable the provision of Professional Services to you;
(iv ) to monitor trends and personalise your experience;
(v) to improve the functionality of our Services based on the information and feedback we receive from you;
(vi) to improve customer service to effectively respond to your Service requests and support needs;
(vii) to track transactions and process payments;
(viii) to send periodic notifications to manage our relationship with you including to notify you of changes to the Services, send you information and updates pertaining to the Services you have availed, and to receive occasional company news and updates related to us or the Services;
(ix) to assist with the facilitation of the Professional Services offered to you, including to send you information and updates about the Professional Services you have availed;
(x) to market and advertise the Services to you;
(xi) to comply with legal obligations;
(xii) to administer and protect our business and the Services , including for troubleshooting, data analysis, system testing, and performing internal operations;
(xiii) to improve our business and delivery models;
(xiv ) to perform our obligations that arise out of the arrangement we are about to enter or have entered with you;
(xv ) to enforce our Terms; and
(xvi) to respond to court orders, establish or exercise our legal rights, or defend ourselves against legal claims.

(b ) You agree and acknowledge that by using our Services and creating an account with us on the Platform, you authorise us, our service professionals associate partners, and affiliates to contact you via email, phone, or otherwise. This is to provide the Services to you and ensure that you are aware of al the features of the Services and for related purposes.
(c) You agree and acknowledge that any and all information pertaining to you, whether or not you directly provide it to us (via the Services or otherwise) including but not limited to personal correspondence such as emails, instructions from you, etc., may be collected, compiled, and shared by us in order t render the Services to you. This may include but not be limited to service professionals who provide or seek to provide you with Professional Services, vendors, social media companies, third-party service providers, storage providers, data analytics providers, consultants, lawyers, and auditors. We may also share this information with other entities in the ForFurs Pet Care group in connection with the above-mentioned purposes.
You agree and acknowledge that we may share data without your consent, when it is required by law or by any court or government agency or authority to disclose such information. Such disclosures are made in good faith and belief that it is reasonably necessary to do so for enforcing this Polic the Terms, or in order to comply with any applicable laws and regulations.